5.3 million people in the UK are forced to choose between buying food or toiletries.
The Edible Soap isn’t a product. It's a protest - created to raise awareness of the difficult choice millions face between eating and buying toiletries.
The Hygiene Bank has teamed up with Saatchi & Saatchi and Goodwash to raise awareness of hygiene poverty - an overlooked crisis. With 20 million people still not knowing what hygiene poverty is, this campaign is now more important than ever.
Developed in collaboration with ethical beauty brand Goodwash, The Edible Soap is made with organic cacao butter, oat flour, avocado oil, tomato sauce, toast flavouring, bean flavouring, paprika, and Celtic sea salt, emulating a baked bean flavour.
The Edible Soap is designed to shine a light on the crisis of hygienic poverty and spark conversations. This isn’t a purchase. It’s a donation mechanic. On Goodwash's website you can donate £15, with all the proceeds from the sales going to support The Hygiene Bank to get basic hygiene products to individuals and families across the UK who would otherwise go without.
