The Hygiene Bank launches a national appeal to help those affected by hygiene poverty this Christmas, supported by 800 outdoor screens across the UK
The Hygiene Bank is excited to launch its nationwide campaign, ‘Shower People With Kindness,’ to spread kindness and raise awareness about hygiene poverty across the UK. In partnership with JCDecaux Community Channel, the campaign will be displayed on 800 outdoor screens across the UK throughout November.
As the cost-of-living crisis deepens, 4.2 million adults face the harsh reality of not being able to afford hygiene basics like toothpaste, shampoo or washing up liquid. Families are being forced to make difficult choices, like buying hygiene products for themselves or for their children, paying the bills or paying for shampoo and toilet roll.
‘Shower People With Kindness’ calls on the public to help tackle this silent crisis by donating to The Hygiene Bank to support thousands of families and individuals affected by hygiene poverty this Christmas. Donating to The Hygiene Bank is giving more than hygiene essentials to those pulled into hygiene poverty— people will be giving those affected by hygiene poverty confidence, joy, and a fresh start this holiday season.
‘With The Hygiene Bank services in growing demand, and with more than 350 community partners on the waitlist, the need has never been greater.’ says Ruth Brock, CEO of The Hygiene Bank. ‘This Christmas, we want to remind everyone of the incredible power of kindness. By taking part in our ‘Shower People with Kindness’ campaign, you’re not just giving someone hygiene essentials—you’re giving them the confidence, joy, and the fresh start they deserve. Thanks to JCDecaux Community Channel support, our message will reach people nationwide, sparking the action needed to end hygiene poverty.”
Chris Dooley, Head of Social Impact at JCDecaux UK, said, “We are proud to be supporting The Hygiene Bank, using the power of the public screen to raise awareness of hygiene poverty in the UK. The JCDecaux Community Channel aims to amplify Out-of-Home’s role as a force for good in the community.”
For more information about the campaign, please visit Shower People With Kindness – The Hygiene Bank
